Legal

Privacy Policy

Last updated: 13 May 2026

This Privacy Policy explains how PitchEdge collects, uses, and protects your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are

PitchEdge is an AI-powered sales training platform operated in the United Kingdom. For the purposes of data protection law, PitchEdge is the data controller of your personal information.

Contact: info@getpitchedge.co.uk
Website: www.getpitchedge.co.uk

2. What data we collect

Information you provide directly

Name and email address when you contact us or request a demo
Company name and role when you enquire about our services
Any information you include in messages sent to us

Information collected automatically

IP address and browser type when you visit our website
Pages visited and time spent on the site (via analytics)
Cookies and similar tracking technologies (see our Cookie Policy)

Information collected through the service

Voice recordings of training calls made through the PitchEdge platform
Call transcripts and AI-generated performance scores
Usage data including call frequency, duration and session times
Account information for team members using the platform

3. How we use your data

We use your personal data for the following purposes:

To provide and operate the PitchEdge service
To respond to enquiries and provide customer support
To process and score training calls and generate performance feedback
To send service-related communications (account updates, onboarding information)
To improve and develop our platform and AI models
To comply with our legal obligations
To detect, prevent and address technical issues or misuse

4. Legal basis for processing

Under UK GDPR, we rely on the following lawful bases:

Contract: Processing necessary to provide the service you have requested
Legitimate interests: Improving our service, preventing fraud, and communicating with prospective clients
Consent: Where you have explicitly agreed, such as for marketing communications or optional cookies
Legal obligation: Where we are required to process data to comply with the law

5. Third-party services

We use the following third-party services to operate PitchEdge. Each has their own privacy policy and data processing terms:

Twilio — telephony infrastructure for training calls. Twilio Privacy Policy
ElevenLabs — AI voice generation for the AI client. ElevenLabs Privacy Policy
OpenAI — AI processing for call analysis and scoring. OpenAI Privacy Policy
Railway — cloud hosting infrastructure. Railway Privacy Policy

We ensure all third-party processors operate under appropriate data processing agreements and provide adequate safeguards for your data.

6. Voice recordings and call data

Training calls made through PitchEdge are recorded and processed to generate performance scores and feedback. By using the service, you and your team members consent to the recording and processing of calls for this purpose.

Call recordings are retained for a maximum of 90 days, after which they are permanently deleted. Aggregated performance data and scores may be retained for longer for the purpose of tracking improvement over time.

Call recordings are never shared with third parties other than our processing partners listed above, and are never used for advertising purposes.

7. Data retention

Enquiry and contact data: Retained for 2 years from last contact
Account and user data: Retained for the duration of your contract plus 12 months
Call recordings: Retained for 90 days then permanently deleted
Performance scores and analytics: Retained for the duration of your contract plus 12 months
Financial and billing records: Retained for 7 years to comply with HMRC requirements

8. Your rights

Under UK GDPR, you have the following rights regarding your personal data:

Right of access: Request a copy of the personal data we hold about you
Right to rectification: Ask us to correct inaccurate or incomplete data
Right to erasure: Request deletion of your personal data in certain circumstances
Right to restriction: Ask us to limit how we use your data
Right to data portability: Receive your data in a structured, machine-readable format
Right to object: Object to processing based on legitimate interests or for direct marketing
Rights related to automated decision-making: Not to be subject to solely automated decisions that significantly affect you

To exercise any of these rights, contact us at info@getpitchedge.co.uk. We will respond within 30 days.

9. Data security

We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, loss, or disclosure. These include encrypted data transmission (HTTPS), access controls, and secure cloud infrastructure.

In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify the relevant supervisory authority within 72 hours and affected individuals without undue delay.

10. International transfers

Some of our third-party service providers may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as standard contractual clauses or adequacy decisions, to protect your data in line with UK GDPR requirements.

11. Complaints

If you have concerns about how we handle your personal data, please contact us in the first instance at info@getpitchedge.co.uk.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection supervisory authority:

Website: ico.org.uk
Telephone: 0303 123 1113

12. Changes to this policy

We may update this Privacy Policy from time to time. Where changes are significant, we will notify active users by email. The date at the top of this page will always reflect the most recent update.

Questions about this policy? Email us at info@getpitchedge.co.uk