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AI Sales Readiness Platform

The standard every rep is measured against. Before it counts.

The gap between your best rep and your average one isn't talent — it's preparation. PitchEdge puts every rep through a live AI call before the real one. Instant performance scoring, team-wide skill visibility, and unannounced readiness checks. Built for sales operations that can't afford to find out on the day.

Built for estate agency, financial services, recruitment, SaaS and more. No apps. No installs. Just a phone call.

Live Training Call LIVE
AI Client
"We've had the same agent for two years — I'm not looking to change."
Sales Rep ✓
"Totally understand. In those two years, what's your average time to sell been?"

Currently piloting with estate agencies and recruitment firms across the UK  ·  100+ AI personas across 4 industries

UK Estate Agencies Financial Services Recruitment SaaS & Tech Sales High-Ticket B2B

The practice run before the real call.

High-value appointments are won before the rep picks up the phone. PitchEdge gives your team a structured rehearsal against the exact objections, personalities, and pressure points they'll face — scored, benchmarked, and visible to management before the call happens.

01
📞

Dial in and practice

Your team calls a dedicated number before their real client call. An AI prospect answers — natural conversation, real pressure, genuine objections. The practice run that prepares them for what's coming.

02
🎯

Handle the objections

The AI throws the objections your team faces every day. "I'm already with someone else." "Your fee is too high." "I need to think about it." They respond live, under real pressure, before it counts.

03
📊

Instant feedback

The moment the call ends, a full scorecard appears — confidence, rebuttal quality, pacing, close attempt. They know exactly what to sharpen before walking into the real thing.

✈️

Pilots don't fly without a simulator first.

Every high-performance discipline builds structured preparation into the process — surgery, aviation, elite sport. Sales is no different. The objections your team faces are predictable. The personas, the pushback, the stalling tactics — they are known quantities. PitchEdge turns that knowledge into a systematic, measurable training process that runs before every high-value conversation, not after a deal is lost.

What a PitchEdge call looks like

Four steps. One practice call. Walk in ready.

Step 1 — Rep dials in
📞
PitchEdge Training Line
Your rep calls the dedicated number
Step 2 — AI client answers
Live call
AI Client
"Look, I'm quite happy with my current agent to be honest — I don't really see why I'd switch."
Step 3 — Rep handles the objection
AI Client
"We've had it on with another agent for 3 months — why would I switch now?"
Sales rep ✓
"That's exactly the question. If it's been 3 months without a result, something isn't working. What's their plan to change that?"
AI Client
"We've already got a mortgage in principle from our bank, so I think we're sorted."
Sales rep ✓
"That's a great start — has anyone compared that against the wider market yet? Often there's a better rate the bank won't volunteer."
Step 4 — Instant score
Call performance
84
Strong performance — ready for live calls
Objection handling
91
Tone & confidence
87
Close attempt
74
Listening & pace
83
Talk ratio
42%

The edge your competitors don't have.

Consistent revenue comes from consistent preparation. PitchEdge gives sales leaders the operational infrastructure to measure readiness, close skill gaps, and verify performance before it affects your pipeline — not after.

🎙️

A Realistic AI Client

Our AI behaves like a real client — it hesitates, challenges, changes tack mid-conversation. It's built for how buyers actually behave, not a scripted simulation. The pressure feels real because it is.

📞

A Real Phone Call

Not a chatbot. Not an avatar. Your team dials in on an actual call — the same format as a real client conversation. The habits they build transfer directly to the real thing.

Instant Scoring

No waiting for a manager review. The moment the call ends, your team gets a full breakdown of what worked, what didn't, and what to improve — right before they need it most.

🎯

Tailored to Your Industry

Pre-loaded with objections across estate agency, financial services, recruitment, SaaS and more. Add your own to match your exact product, market and buyer type.

📈

Full Management Visibility

See every score, every call, every improvement across your team. Know who is ready to walk into a high-value pitch and who needs another practice run — before it affects your pipeline.

🔄

On-Demand, Any Time

Train before a big pitch, when onboarding someone new, or when entering a market your team hasn't faced before. No scheduling, no manager involvement. Just preparation, when it's needed.

🎭

Mystery Shopper Mode

All plans

The ultimate readiness test. Without warning, one of your reps receives a live AI training call on their registered number — no menus, no prep, manager-selected difficulty. It's the closest thing to an unannounced real client call, and it shows you exactly who is always pitch-ready and who needs more reps. Managers trigger it on demand from the dashboard, and results land straight in your team's performance history. Included on every plan, with monthly allowance scaling by tier.

Step 1
Manager picks the rep and difficulty
Choose who gets tested and how hard — match the difficulty to the rep's experience level.
Step 2
The call fires, unannounced
No menus, no warning. The rep's phone just rings — exactly like a real enquiry.
Step 3
Scored, straight to your dashboard
Results land in the rep's performance history alongside every other call.
Easy
Friendly and cooperative — good for new starters building confidence.
Medium
Neutral — not overly resistant, not a pushover. A fair, realistic test.
Hard
Sceptical and resistant — for your seasoned reps who need a real workout.

Replicate any prospect. Rehearse any conversation.

Standard training prepares your team for the expected. Custom scenarios prepare them for the specific — a known client, a difficult relationship, a competitor already in the room. Managers configure the exact persona in under a minute. The entire team rehearses against it. By the time the real call happens, your rep has already had that conversation — and won it.

1
Describe your prospect

Name them, give them a specific challenge, a budget, a reason to push back. The more specific you are, the more realistic the practice.

2
Save it to your library

Your custom persona is available instantly on the training line. Your whole team can practice against it — not just you.

3
Walk in ready

The real call still has pressure — but you've already heard those objections. You've already answered them. You already know what works.

Example — custom persona
Scenario name
Pre-Valuation Cold Call — Reluctant Vendor
Persona
David Hargreaves
Persona description
You are David Hargreaves, a homeowner in Malvern who had a bad experience with an estate agent three years ago — they overvalued the property, it sat on the market for six months, and you eventually withdrew. You are deeply sceptical of agents calling out of the blue. Your opening line is always: "Look, I've been down this road before and I really don't see the point." You need the rep to acknowledge what happened before you will engage with anything else.
Available on your training line instantly
Available on Premium and Enterprise plans
Premium: up to 5 custom personas  ·  Enterprise: up to 50 custom personas
Get in Touch

Built for your world, not a generic sales script.

Every industry has its own objections, its own language, its own pressure points. PitchEdge trains your team on the exact conversations they face every day.

First Viewing Enquiry
4 personas
Sarah Mitchell — cautious buyer, bad agent experience
Rachel Okafor — first-time buyer, worried about hidden fees
David Chen — analytical investor, wants gross yield number
Margaret Holloway — cautious downsizer, needs family sign-off first
Winning the Instruction
4 personas
James Harrison — vendor with two agents already instructed
Karen Patel — vendor needing to move in six weeks
Robert Ashton — vendor stuck on market for 6 months
Stephanie Walsh — landlord selling with competing fee quotes
Winning the Letting Instruction
4 personas
Brian Doyle — landlord with 11-week void, wants answers
Priya Sharma — first-time landlord, fears non-paying tenant
Colin Marsh — self-managing portfolio landlord, cost-focused
Sandra Fletcher — landlord with mortgage due in 3 weeks
Mortgage Appointment
4 personas
Tom Bradley — suspicious of commission-driven advice
Lucy Brennan — already has bank offer at 4.8%
Ahmed Hassan — self-employed, fears being refused
Janet Coulson — burned by hidden £500 broker fee
Closing the Cash Deal
4 personas
Richard Forsyth — cash ready, no chain, wants real advantage
Miriam Gold — inheritance cash, wants specific properties now
Gary Simmons — developer buying 10–15 per year below market
Helen Tate — relocating from abroad, £400k ready
Competitor Objection
4 personas
Neil Barton — already paid fixed-fee agent upfront
Claire Hutchinson — loyal to same agent for 8 years
Alan Foster — other agent valued £15k higher
Donna Walsh — thinks Rightmove is enough
Price Reduction
3 personas
Trevor Mills — furious vendor, 10 weeks on market, no offers
Beverley Cross — emotionally attached, keeps citing the extension
Frank Donoghue — needs to sell for care home, stressed
Progression / Chase Call
3 personas
Sandra Peel — buyer gone quiet 2 weeks, panicking
Barry Whitfield — conveyancing dragging 14 weeks, threatened to pull out
Cynthia Blake — first-time buyer lost in chain complexity
Viewings Feedback
3 personas
Nigel Pearce — defensive vendor, dismisses negative feedback
Denise Holloway — desperate for offer, viewer thinks overpriced
Roy Stafford — angry, zero viewings in 3 weeks
Fees Too High
3 personas
Phil Norris — has 0.9% quote, pushing hard for match
Gail Humphreys — landlord comparing 10% vs 12% letting fees
Stuart Lawson — final attempt before going online agent
Valuation Appointment Booking
3 personas
Caroline Mead — thinking of selling in 6 months, suspicious of sales call
Derek Shaw — wants to sell but fears not finding anywhere to buy
Lisa Croft — had low valuation 6 months ago, reluctant to repeat
Withdrawn Vendor Re-engagement
3 personas
Malcolm Price — withdrew after sale fell through at exchange
Elaine Briggs — renovating before relist, nearly ready
Tony Gallagher — landlord reconsidering after watching market
12 scenario types · 42 AI personas · difficulty levels Easy / Medium / Hard
High-Ticket Sales — coming soon Insurance — coming soon Commercial Property — coming soon Field Sales — coming soon

See what better close rates are worth to you.

Move the sliders to match your team. The numbers update instantly.

5
£5,000
3
10%
Monthly revenue uplift
£0
Annual revenue uplift
£0
Monthly PitchEdge cost
£0
Return on investment
0x

Built for serious sales teams.

Every feature in PitchEdge exists to move one number — your close rate.

🎙️

Realistic Voice AI

Our AI client sounds and behaves like a real prospect — challenging, unpredictable, and pressure-inducing. Your team faces genuine resistance in training, so the real call feels familiar rather than frightening.

📚

Custom Objection Libraries

Built-in objection sets across estate agency, financial services, recruitment and more. Add your own to match your product, your buyers and your specific market challenges.

📊

Management Dashboard

Complete visibility across your team. Every score, every call, every trend over time. Know exactly who is ready to pitch and who needs more preparation before they face a real client.

🔄

On-Demand Training

Before a big pitch, a new hire's first week, or a difficult renewal — your team trains when it matters most. No booking, no awkwardness, no waiting for a manager. Preparation on demand.

🎚️

Difficulty Levels

Choose Easy, Medium or Hard before every call. New starters build confidence on Easy. Your best reps sharpen on Hard — where the AI pushes back on everything and demands real answers.

🗣️

Talk Ratio Tracking

Every call measures how much your rep talked versus listened. The best salespeople listen more than they speak — PitchEdge shows exactly where each rep sits and flags when they're dominating the conversation.

🏋️

Practice & Assessment Modes

Practice mode lets reps train freely with no score recorded. Assessment mode scores and saves every call to the dashboard — building a full performance record over time.

Everything your team needs. Nothing they don't.

The PitchEdge dashboard gives managers full visibility and reps instant feedback — without any setup beyond a phone number and a PIN.

PitchEdge
Overview
Team & Training
Acme Estate Agency · Sarah Manager
Total Calls
247
all time
Avg Score
74
assessments
Top Rep
James K.
highest avg score
This Week
18
calls completed
Leaderboard
James K.
24 calls
89
Sarah M.
19 calls
81
Tom R.
31 calls
74
Lucy P.
12 calls
68
Dan W.
8 calls
51
Recent Calls
Rep
Score
Talk%
Type
Scenario
James K.
89Pitch-ready
44%
assess
Winning the Instruction
Sarah M.
76Developing
52%
assess
Price Reduction
Tom R.
mystery
mystery
Mystery Shopper
Lucy P.
61Developing
61%
assess
Fees Too High
Dan W.
48Needs work
71%
assess
First Viewing Enquiry
For Managers
Full team visibility
See every score, every call, every trend. Set weekly targets per rep and know who's ready before they walk into a pitch.
For Reps
Instant feedback, every call
Score, coaching tip and sub-scores appear the moment the call ends. No waiting. No guesswork. Just clear direction on what to fix.
No setup friction
Live in under 24 hours
No apps, no installs, no IT department. Your team logs in, calls the number, and their first score is on the dashboard before end of day.

Common questions.

Your team calls a dedicated training number. An AI client answers and conducts a realistic sales conversation — throwing the objections your team faces every day. When the call ends, they receive an instant scorecard breaking down their performance across objection handling, tone, pacing and close attempt.
No. Your team uses their existing phones — mobile or desk. No apps to download, no software to install. If they can make a phone call, they can use PitchEdge.
Yes — on Premium and Enterprise plans. Premium and Enterprise clients can upload custom objections specific to your product, market and buyer type, with a full custom library built with you during onboarding. Standard plan includes our core objection library across all four industries.
We'll get your team set up quickly — usually within a few days of getting in touch. We'll walk you through the whole process step by step.
Standard starts at 3 reps, Premium at 5, and Enterprise at 8 — PitchEdge is built and priced for teams, not individuals. If you're a smaller team approaching one of those thresholds, get in touch and we'll talk it through.
Roleplay with a manager is valuable but rarely happens — managers are busy, it feels awkward, and the feedback is inconsistent. PitchEdge is available any time, applies the same scoring standard to every rep, and never gets tired of running the same objection scenario again. It's the practice run that actually happens.
Yes — and it scales across your entire team. New starters ramp significantly faster without consuming manager time or burning live client relationships. Experienced reps use Hard mode to stress-test their approach before high-value pitches. The platform benchmarks both against the same scoring standard, giving management a consistent, objective view of readiness across every level.
Yes. As part of onboarding, your team agrees that occasional unannounced training calls may happen and may be recorded — the same way mystery shopper programmes work in retail and hospitality. They won't know which specific call is the test, which is what makes it a genuine readiness check, but they're never caught off guard by the concept itself. Calls come from a separate number so the experience feels like a real enquiry.

Tailored to your team.

Every sales team is different — in size, sector and what they need from training. We price accordingly. Get in touch and we'll put together the right package for you.

Standard
For growing sales teams

Ideal for smaller teams looking to sharpen objection handling, reduce ramp time for new starters, and build consistent habits across the team.

  • From £69 per rep / month
  • Minimum 3 reps
  • Full objection library across all industries
  • 60 assessment calls per rep, every month
  • 2 unannounced Mystery Shopper calls per rep, every month
  • Instant scoring the moment the call ends
  • Full management dashboard and leaderboard
  • Email support
Get in Touch
Enterprise
For large organisations

For corporate sales teams, franchise groups and large organisations who need scale, compliance, custom personas and full white-label capability.

  • From £149 per rep / month
  • Minimum 8 reps
  • Our most realistic AI voice tier
  • 150 assessment calls per rep, every month
  • Up to 50 custom personas built for your team
  • 8 unannounced Mystery Shopper calls per rep, every month
  • Direct line to our founder — no support ticket queue
  • Bespoke integrations available on request
Get in Touch

Trial available on request  ·  Flexible contracts  ·  Pricing excludes VAT
Get in touch and we'll build the right package for your team.

Ready to get started?

Drop us an email and we'll get back to you to arrange a demo. No long contracts, no hard sell — just a conversation about whether PitchEdge is right for your team.

info@getpitchedge.co.uk
We typically respond within a few hours during business hours.

Your team's next deal depends on what they say.

See PitchEdge running live against your team's actual scenarios. Most sales leaders book a second session before the first one ends.

Flexible contracts  ·  No hidden fees  ·  Trial available on request